DIRECTOR MARKETING STRATEGY
Company: Sedgwick
Location: Dallas
Posted on: October 29, 2024
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Job Description:
Taking care of people is at the heart of everything we do, and
we start by taking care of you, our valued colleague. A career at
Sedgwick means experiencing our culture of caring. It means having
flexibility and time for all the things that are important to you.
It's an opportunity to do something meaningful, each and every day.
It's having support for your mental, physical, financial and
professional needs. It means sharpening your skills and growing
your career. And it means working in an environment that celebrates
diversity and is fair and inclusive.A career at Sedgwick is where
passion meets purpose to make a positive impact on the world
through the people and organizations we serve. If you are someone
who is driven to make a difference, who enjoys a challenge and
above all, if you're someone who cares, there's a place for you
here. Join us and contribute to Sedgwick being a great place to
work.Great Place to Work -Most Loved Workplace -Forbes
Best-in-State EmployerDirector Marketing StrategyPRIMARY PURPOSE OF
THE ROLE: Serves as a strategic business partner to Sedgwick
business unit leadership to develop tailored marketing strategies
to support growth.ARE YOU AN IDEAL CANDIDATE? We are looking for
enthusiastic candidates who thrive in a collaborative environment,
who are driven to deliver great work, are customer-oriented and are
naturally empathetic.ESSENTIAL RESPONSIBLITIES MAY INCLUDEPartners
with business unit Presidents and company leaders in operations,
sales, and client services to develop marketing strategies to
support growth.Collaborates with marketing centers of excellence to
deploy marketing tactics in support of strategies.Provides
stakeholder updates to business unit leadership; shares results and
optimizes plans based on learnings.Works with fellow Brand
Strategists to develop and design best practices and best-in-class
marketing approaches.Teams up with marketing center of excellence
(PR, Digital/Social, Content, Conference) leads to ensure strong
working knowledge of key marketing tactics.Follows existing brand
guidelines and develops additional content guidelines to ensure
consistency and brand voice across all channels.Manages execution
against the overall content calendar and customer/client
programs.Partners with the creative team to provide direction,
ideate concepts, and bring campaigns to life.Collaborates with
internal teams, including creative, marketing, and product teams,
to ensure consistent brand messaging and user experience.Monitors
and reports on digital content performance metrics and makes
data-driven recommendations to optimize assets and improve user
engagement.Leverages market trends to identify opportunities for
new content and campaign development.Conducts research and analysis
on industry and competitor trends to ensure our brand is showing up
best-in-class.Translates existing customer insights into relevant
marketing program implications.Conducts research, analyzing
findings, making recommendations, ideating collaboratively with
creative and overseeing projects through to
completion.QUALIFICATIONSTen (10) years of related experience or
equivalent combination of education and experience required.
Experience as an account manager, planner or strategist at an ad
agency or senior brand manager preferred.TAKING CARE OF YOUCareer
development and promotional growth opportunitiesA diverse and
comprehensive benefits offering including medical, dental vision,
401K, PTO and moreSedgwick is an Equal Opportunity Employer and a
Drug-Free Workplace.If you're excited about this role but your
experience doesn't align perfectly with every qualification in the
job description, consider applying for it anyway! Sedgwick is
building a diverse, equitable, and inclusive workplace and
recognizes that each person possesses a unique combination of
skills, knowledge, and experience. You may be just the right
candidate for this or other roles.Taking care of people is at the
heart of everything we do. Caring countsSedgwick is a leading
global provider of technology-enabled risk, benefits and integrated
business solutions. Every day, in every time zone, the most
well-known and respected organizations place their trust in us to
help their employees regain health and productivity, guide their
consumers through the claims process, protect their brand and
minimize business interruptions. Our more than 30,000 colleagues
across 80 countries embrace our shared purpose and values as they
demonstrate what it means to work for an organization committed to
doing the right thing - one where caring counts. Watch this video
to learn more about us.
(https://www.youtube.com/watch?v=ywxedjBGSfA)
Keywords: Sedgwick, Flower Mound , DIRECTOR MARKETING STRATEGY, Advertising , Dallas, Texas
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